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Mendeley readers
| Title |
Praxisorientiertes Marketing
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, December 2012
|
| DOI | 10.1007/978-3-8349-3873-2 |
| ISBNs |
978-3-83-493462-8, 978-3-83-493873-2
|
| Authors |
Kreutzer, Ralf T. |
Mendeley readers
The data shown below were compiled from readership statistics for 45 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 2% |
| Unknown | 44 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 23 | 51% |
| Student > Master | 10 | 22% |
| Student > Doctoral Student | 1 | 2% |
| Professor | 1 | 2% |
| Lecturer > Senior Lecturer | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 9 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 23 | 51% |
| Economics, Econometrics and Finance | 10 | 22% |
| Computer Science | 1 | 2% |
| Engineering | 1 | 2% |
| Unknown | 10 | 22% |