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Brands

Overview of attention for book
Cover of 'Brands'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 What Is Branding?
  3. Altmetric Badge
    Chapter 2 History of Branding
  4. Altmetric Badge
    Chapter 3 New Brand Development
  5. Altmetric Badge
    Chapter 4 Developing New Brand Names
  6. Altmetric Badge
    Chapter 5 Brand Packaging
  7. Altmetric Badge
    Chapter 6 Researching Brands
  8. Altmetric Badge
    Chapter 7 Branding the Corporation
  9. Altmetric Badge
    Chapter 8 Brands as Intellectual Property
  10. Altmetric Badge
    Chapter 9 Commercial Counterfeiting
  11. Altmetric Badge
    Chapter 10 Brands as Financial Assets
  12. Altmetric Badge
    Chapter 11 Brand Licensing
  13. Altmetric Badge
    Chapter 12 Brand Franchising
  14. Altmetric Badge
    Chapter 13 International Branding
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    Chapter 14 Branding in the European Union
  16. Altmetric Badge
    Chapter 15 Managing Retail Brands
  17. Altmetric Badge
    Chapter 16 Commodity Branding
  18. Altmetric Badge
    Chapter 17 Branding in the Pharmaceutical Industry
  19. Altmetric Badge
    Chapter 18 Brand Revitalisation and Extension
  20. Altmetric Badge
    Chapter 19 Managing the Brand
  21. Altmetric Badge
    Chapter 20 The Future for Brands
Attention for Chapter 8: Brands as Intellectual Property
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