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Timeline
Mendeley readers
| Chapter title |
International Branding
|
|---|---|
| Chapter number | 13 |
| Book title |
Brands
|
| Published by |
Palgrave Macmillan, London, January 1998
|
| DOI | 10.1007/978-1-349-26070-6_13 |
| Book ISBNs |
978-0-333-65909-0, 978-1-349-26070-6
|
| Authors |
William G. Tragos, Tragos, William G. |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 5 | 45% |
| Professor | 2 | 18% |
| Lecturer > Senior Lecturer | 1 | 9% |
| Lecturer | 1 | 9% |
| Unknown | 2 | 18% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 64% |
| Arts and Humanities | 2 | 18% |
| Unknown | 2 | 18% |