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Timeline
Mendeley readers
Chapter title |
Brand Packaging
|
---|---|
Chapter number | 5 |
Book title |
Brands
|
Published by |
Palgrave Macmillan, London, January 1998
|
DOI | 10.1007/978-1-349-26070-6_5 |
Book ISBNs |
978-0-333-65909-0, 978-1-349-26070-6
|
Authors |
Chris Lightfoot, Richard Gerstman, Lightfoot, Chris, Gerstman, Richard |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 25% |
Professor | 1 | 13% |
Student > Ph. D. Student | 1 | 13% |
Student > Master | 1 | 13% |
Unknown | 3 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 38% |
Chemistry | 1 | 13% |
Design | 1 | 13% |
Unknown | 3 | 38% |