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Mendeley readers
| Chapter title |
What Is Branding?
|
|---|---|
| Chapter number | 1 |
| Book title |
Brands
|
| Published by |
Palgrave Macmillan, London, January 1998
|
| DOI | 10.1007/978-1-349-26070-6_1 |
| Book ISBNs |
978-0-333-65909-0, 978-1-349-26070-6
|
| Authors |
John Murphy, Murphy, John |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 26 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 5 | 19% |
| Student > Bachelor | 4 | 15% |
| Other | 2 | 8% |
| Student > Ph. D. Student | 2 | 8% |
| Professor | 1 | 4% |
| Other | 2 | 8% |
| Unknown | 10 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 35% |
| Arts and Humanities | 2 | 8% |
| Social Sciences | 2 | 8% |
| Computer Science | 1 | 4% |
| Engineering | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 11 | 42% |