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Mendeley readers
| Chapter title |
Brands as Intellectual Property
|
|---|---|
| Chapter number | 8 |
| Book title |
Brands
|
| Published by |
Palgrave Macmillan, London, January 1998
|
| DOI | 10.1007/978-1-349-26070-6_8 |
| Book ISBNs |
978-0-333-65909-0, 978-1-349-26070-6
|
| Authors |
Janet Fogg, Fogg, Janet |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 50% |
| Lecturer | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 50% |
| Business, Management and Accounting | 1 | 50% |