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Mendeley readers
| Chapter title |
History of Branding
|
|---|---|
| Chapter number | 2 |
| Book title |
Brands
|
| Published by |
Palgrave Macmillan, London, January 1998
|
| DOI | 10.1007/978-1-349-26070-6_2 |
| Book ISBNs |
978-0-333-65909-0, 978-1-349-26070-6
|
| Authors |
Adrian Room, Room, Adrian |
Mendeley readers
The data shown below were compiled from readership statistics for 68 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 1% |
| Malta | 1 | 1% |
| Unknown | 66 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 10 | 15% |
| Student > Master | 9 | 13% |
| Student > Bachelor | 8 | 12% |
| Lecturer | 4 | 6% |
| Student > Doctoral Student | 2 | 3% |
| Other | 7 | 10% |
| Unknown | 28 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 22 | 32% |
| Design | 4 | 6% |
| Social Sciences | 4 | 6% |
| Environmental Science | 2 | 3% |
| Economics, Econometrics and Finance | 2 | 3% |
| Other | 6 | 9% |
| Unknown | 28 | 41% |