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Mendeley readers
| Chapter title |
Developing New Brand Names
|
|---|---|
| Chapter number | 4 |
| Book title |
Brands
|
| Published by |
Palgrave Macmillan, London, January 1998
|
| DOI | 10.1007/978-1-349-26070-6_4 |
| Book ISBNs |
978-0-333-65909-0, 978-1-349-26070-6
|
| Authors |
Susannah Hart, Hart, Susannah |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 25% |
| Student > Ph. D. Student | 1 | 25% |
| Lecturer | 1 | 25% |
| Student > Master | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 75% |
| Design | 1 | 25% |