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Brands

Overview of attention for book
Cover of 'Brands'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 What Is Branding?
  3. Altmetric Badge
    Chapter 2 History of Branding
  4. Altmetric Badge
    Chapter 3 New Brand Development
  5. Altmetric Badge
    Chapter 4 Developing New Brand Names
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    Chapter 5 Brand Packaging
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    Chapter 6 Researching Brands
  8. Altmetric Badge
    Chapter 7 Branding the Corporation
  9. Altmetric Badge
    Chapter 8 Brands as Intellectual Property
  10. Altmetric Badge
    Chapter 9 Commercial Counterfeiting
  11. Altmetric Badge
    Chapter 10 Brands as Financial Assets
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    Chapter 11 Brand Licensing
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    Chapter 12 Brand Franchising
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    Chapter 13 International Branding
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    Chapter 14 Branding in the European Union
  16. Altmetric Badge
    Chapter 15 Managing Retail Brands
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    Chapter 16 Commodity Branding
  18. Altmetric Badge
    Chapter 17 Branding in the Pharmaceutical Industry
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    Chapter 18 Brand Revitalisation and Extension
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    Chapter 19 Managing the Brand
  21. Altmetric Badge
    Chapter 20 The Future for Brands
Attention for Chapter 20: The Future for Brands
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Citations

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