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Chapter title |
Marketing Ethics and Moral Philosophies: A Cross-Cultural Comparison of Business Students from United States and New Zealand
|
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Chapter number | 49 |
Book title |
Proceedings of the 1998 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17383-2_49 |
Book ISBNs |
978-3-31-917382-5, 978-3-31-917383-2
|
Authors |
Kumar Rallapalli, Mathew Joseph |