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Chapter title |
Advertising Creative Strategies in Asia: A Cross-National Comparison of TV Commercial Expressions Among Thailand, Singapore, United States, and Japan
|
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Chapter number | 81 |
Book title |
Proceedings of the 1998 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17383-2_81 |
Book ISBNs |
978-3-31-917382-5, 978-3-31-917383-2
|
Authors |
Hiroshi Tanaka, Hiroe Suzuki, Yumiko Umetsu, Fumie Tanaka, Mariko Yasue, Yoshiyuki Sodekawa |