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Proceedings of the 1998 Multicultural Marketing Conference

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Table of Contents

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    Book Overview
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    Chapter 1 Cognitive Risk Maps of Distant Countries - The Case of Eastern and Far Eastern Markets
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    Chapter 2 Relationship Marketing Development in High-Context, Multicultural Settings: Case Studies from Ghana and the People’s Republic of China (PRC).
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    Chapter 3 Guanxi, and its Benefits in the Business Context in China, Hong Kong and Singapore
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    Chapter 4 The Ethical Decision Making of Marketing Professionals in Taiwan
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    Chapter 5 Marketing to the Youth in South Africa: An International Comparison of the Aspirations of Higher Education Students
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    Chapter 6 Developing a Strategic Model for Branding South Africa as an International Tourism Destination, with Special Consideration of Multicultural Factors
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    Chapter 7 The Applicability of the Marketing Concept to Trade Unions: A Multicultural Approach
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    Chapter 8 Corporate Image Communication in the South African Dairy Industry - An Empirical Survey
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    Chapter 9 An Empirical Examination of Effects of Franchise Systems over Independents: The Case of Turkey
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    Chapter 10 A Reexamination of an Operational Model of Export Marketing Strategy-Performance Relationship: An Empirical Study of Turkish Export Ventures
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    Chapter 11 Culture as a Market Entry Barrier: Some Insightful Tips for the Turkish Market
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    Chapter 12 Cross-Microcultural Business Ethics: Ethical Perceptions Differences in Marketing among Ethnic Microcultural Groups in Indonesia
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    Chapter 13 Ethical Issues in Ethnic Segmentation and Target Marketing
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    Chapter 14 The Myth of the Monolithic Minority: The Renewed Call for Effective Segmentation of African American Consumers
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    Chapter 15 Multicultural Value Perceptions: Comparing Evidence from Egypt and France
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    Chapter 16 Alternative Trade Organizations: An Emerging Distribution System for Less Developed Countries
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    Chapter 17 The Influence of Values on New Product Adoption: A Cross-Cultural Study
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    Chapter 18 The Impact of Collectivism and Individualism on Customer Expectations
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    Chapter 19 The Role of Sales Promotion: A Multi-Cultural Comparison between Australia and Portugal
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    Chapter 20 The Importance of Bonding in Business Protocols. A Comparison Between United States and Chile
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    Chapter 21 The Role of Nature in the Nostalgic Experience of the Japanese
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    Chapter 22 Bridal Consumption as Gift-Giving Ritual
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    Chapter 23 Transactional Network for New Products: A Case of Die and Mould Industry in Japan
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    Chapter 24 Tell Me What You See and I will Tell You Where You Come from : A Cross-Cultural Research on Western and Eastern Children’s Memorization of Advertising
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    Chapter 25 Media Revolution in a Multicultural Society: A Study of Effectiveness of TV Commercials on Indian Consumers’ Attitude and Behaviour
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    Chapter 26 Using Three Antecedent Factors to Predict Latin American Attitudes Toward Advertlsing-in-General
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    Chapter 27 The Relationship Among Export Strategy, Strategy Implementation and Export Performance in LDC Export Ventures: A Philippine-Based Study
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    Chapter 28 Macro Environmental Context of Marketing Strategy in Sub-Saharan Africa: A Preliminary Review
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    Chapter 29 Racioethnic Differences in Consumer Decision Making Styles
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    Chapter 30 African American Consumers’ Use of the Internet: Implications for Marketers
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    Chapter 31 Smart Shopping and the African American Consumer
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    Chapter 32 An Evaluation of Museums’ Service Quality and Effect of Demographics: Differences Between Egyptian and Foreign Visitors
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    Chapter 33 Organizational Culture and Services Management in Canada, Mexico and the United States: An Empirical Study of Commercial Banking
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    Chapter 34 International Travel Preferences of Graduating Students
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    Chapter 35 The Effects of Individualism-Collectivism Orientation on Brainstorming: A Comparison of Canadian and Taiwanese Samples
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    Chapter 36 Context-Dependent Ethnic Identity and its Impact on Product Evaluations
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    Chapter 37 Asian American Consumers and their Price Sensitivity
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    Chapter 38 Cultural and Language Effects on the Perception of Source Honesty and Forcefulness in Advertising: A Comparison of Hong Kong Chinese Bilinguals and Anglo Canadians
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    Chapter 39 The Asian-American Healthcare Market - Problems and Prospects
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    Chapter 40 Community Policing in a Multicultural Community Environment: Marketing Issues for a Police Service, with Specific Reference to South Africa
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    Chapter 41 Cross - Cultural Differences in Psycho-Social Aspects of Physical Appearance and Clothing Behaviour Affecting Consumer Behaviour in South Africa.
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    Chapter 42 Measuring Multicultural Consumer Attitudes Towards Money
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    Chapter 43 High and Low Optimum Stimulation Level Consumers: Differences in their Characteristics, Living Standards, Lifestyle Interests and Product Choice Behaviours
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    Chapter 44 Consumer Attitudes Toward Importation and Purchasing of Foreign Made Products: A Study of Young Estonian Consumers
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    Chapter 45 Application of the Ethnoconsumerism Paradigm to the International Advertising Debate for Russia and the Newly Independent States: A Matter of Convergence?
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    Chapter 46 The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications
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    Chapter 47 Consumer Decision-Making in Modern Muslim Households
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    Chapter 48 A Comparison of American and Thai Managers on Some Important Marketing Ethics Variables
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    Chapter 49 Marketing Ethics and Moral Philosophies: A Cross-Cultural Comparison of Business Students from United States and New Zealand
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    Chapter 50 Ethics of Future Business Managers: The Influence of Beliefs and Values on Ethical Attitudes
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    Chapter 51 Asian Americans’ Perception of Direct Salespeople
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    Chapter 52 Direct Selling in the Rainbow Nation - Retaining the Distributor!
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    Chapter 53 Category Management: Is it the Answer to Gobal Competition in the Food Industry?
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    Chapter 54 Retailing Culture: Cross-Cultural Theoretical and Empirical Issues in Museum Gift Shop Practices
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    Chapter 55 The Marketing Relevance of Cultural Diversity: A Framework for Understanding Ethnicity and Acculturation.
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    Chapter 56 Is Reported Ethnicity Affected by the Language of the Questionnaire?
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    Chapter 57 Ethnicity in Survey Research Methods: The Changing Consumer Demographics and Implications
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    Chapter 58 The Criterion Problem in Cross-Cultural Research
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    Chapter 59 Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers
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    Chapter 60 Bueno, Bonito, Y Barato: A Content Analysis of Print Advertising in Hispanic Women’s Magazines
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    Chapter 61 Hispanic Acculturation: Does the Acculturation of Hispanic Consumers Follow the Assimilation Paradigm of Other Ethnic Groups in the U.S.?
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    Chapter 62 The Development of Mutual Trust in Cross-Cultural Business Negotiations
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    Chapter 63 Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies
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    Chapter 64 Strategy for Integrating Diversity into Business Curriculum
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    Chapter 65 Getting the Most Out of Trade Fairs in International Marketing
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    Chapter 66 Product-Country Images in a Latin-American Multi Cultural Context
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    Chapter 67 How Culture Affects Attributions, Fairness and Willingness to Purchase
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    Chapter 68 3M: A Critical Thinking Tool for Multicultural Marketers
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    Chapter 69 Effective Strategies for Ethnic Segmentation and Marketing
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    Chapter 70 The Emergent Racioethnically Diverse Salesforce: It’s Existence and Challenges
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    Chapter 71 Global Sales Manager Leadership Styles: The Influence of National Culture
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    Chapter 72 Developing Managers Who can Manage and Lead Sales Forces in Multicultural Markets
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    Chapter 73 Students’ Attitudes Toward Selling: A Multicultural Comparison
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    Chapter 74 Seniors Housing and Long-Term Care: The Impact of Ethnicity, Age and Location
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    Chapter 75 A Comparison of White and African-American Attitudes Towards their HMO
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    Chapter 76 The College Nurse as a Marketer of Aids Preventative Behaviour in the Canadian Context
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    Chapter 77 The Use of Web Sites for Direct to Consumer Information on Prescription Drugs: Effects and Implications
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    Chapter 78 Ethnic Evaluations of Advertising: An Examination of the Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition
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    Chapter 79 Marketing Fast-Food to African-American Consumers
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    Chapter 80 Advertising to Create Brand Equity
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    Chapter 81 Advertising Creative Strategies in Asia: A Cross-National Comparison of TV Commercial Expressions Among Thailand, Singapore, United States, and Japan
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    Chapter 82 A Comparison of Factor Analytic and Tree Analytic Approaches to Segment Japanese Consumers
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    Chapter 83 Application of Causal Analysis Method to Product Test Results Among Japanese People
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    Chapter 84 Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications For Food Consumption
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    Chapter 85 Are There any Differences Between the French Versus English-Speaking Sales Managers?
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    Chapter 86 Using Diversity To Enhance Export Performance
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    Chapter 87 A Comparative Study of American Tourists’ Perceptions of Canada and Mexico as Travel Destinations
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    Chapter 88 Decision Making and Lifestyle Influence on the Korean Purchase Process for Jeans
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    Chapter 89 Service Quality Factors Influencing Choice of an Educational Institution: An Indonesian Perspective
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    Chapter 90 Doing Business Research in Vietnam: A Story
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    Chapter 91 The Country of Origin: A Category-Based Process
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    Chapter 92 The Influence of Selected Factors on the Perceptions of Small Business Practitioners Regarding Firms of Attorneys
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    Chapter 93 Trends and Issues in Multicultural Business Communications in South Africa - An Exploratory Perspective
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    Chapter 94 Religious Beliefs and Practices Affecting Marketing by Health Care Organizations in a Multicultural Community: A Preliminary Investigation
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    Chapter 95 The Growing Importance of Frozen Convenience Pre-Prepared Meals: A Western European Perspective
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    Chapter 96 Organizational Culture in a Professional Business to Business Service Context: Implications for Business Performance and Long-Term Relationships in Mexican Commercial Banking
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    Chapter 97 Global Business Partnerships and Sourcing Strategies
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    Chapter 98 The Portrayal of Blacks in Business Publication Advertising: A Late 90’s Extension
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    Chapter 99 Impact of Culture, Sex and Presence of Children on Household Time Use
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    Chapter 100 Cross-Cultural Similarities and Differences in Customer Expectations for Extended Service Transactions in Multinational Markets and their Reflection into Advertising Content
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    Chapter 101 The Impact of Cultural Values on Meanings Intended in Self-Designed Print Advertisements
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    Chapter 102 The Impact of Acculturation on the Adoption of New Products in Cosmopolitan Markets
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    Chapter 103 Integrated Advertising of Self Image Projective Products Using the Relative Positioning Model in Global Markets
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    Chapter 104 Region Equity and Wine Purchase Decisions: Does The French Cachet Sell Chardonnay?
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    Chapter 105 Cross-National Comparisons of Sales Force Control Systems: A Proposal For an Integrative Perspective
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    Chapter 106 Student Preferences for Sales Careers in Great Britain
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    Chapter 107 Developing two Types of Social Distance Scales to be Used in the Host-Guest Relationship Context.
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    Chapter 108 Individualist vs. Collectivist Cultures: Shopping for Prestige in Australia
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    Chapter 109 Cultural Marketing for Asian Tourism into Australia
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Title
Proceedings of the 1998 Multicultural Marketing Conference
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-17383-2
ISBNs
978-3-31-917382-5, 978-3-31-917383-2
Editors

Jean-Charles Chebat, A. Ben Oumlil

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X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 11 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 36%
Other 1 9%
Student > Doctoral Student 1 9%
Lecturer 1 9%
Student > Ph. D. Student 1 9%
Other 1 9%
Unknown 2 18%
Readers by discipline Count As %
Business, Management and Accounting 3 27%
Economics, Econometrics and Finance 3 27%
Psychology 1 9%
Social Sciences 1 9%
Design 1 9%
Other 0 0%
Unknown 2 18%