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Mendeley readers
Chapter title |
Cultural and Language Effects on the Perception of Source Honesty and Forcefulness in Advertising: A Comparison of Hong Kong Chinese Bilinguals and Anglo Canadians
|
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Chapter number | 38 |
Book title |
Proceedings of the 1998 Multicultural Marketing Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-17383-2_38 |
Book ISBNs |
978-3-31-917382-5, 978-3-31-917383-2
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Authors |
Roy Toffoli, Michel Laroche |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Linguistics | 1 | 100% |