Attention for Chapter 78:
Ethnic Evaluations of Advertising: An Examination of the Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition
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Chapter title |
Ethnic Evaluations of Advertising: An Examination of the Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition
|
Chapter number |
78 |
Book title |
Proceedings of the 1998 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-17383-2_78 |
Book ISBNs |
978-3-31-917382-5, 978-3-31-917383-2
|
Authors |
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Master |
2 |
33% |
Professor > Associate Professor |
1 |
17% |
Lecturer |
1 |
17% |
Researcher |
1 |
17% |
Unknown |
1 |
17% |
Readers by discipline |
Count |
As % |
Social Sciences |
2 |
33% |
Business, Management and Accounting |
2 |
33% |
Biochemistry, Genetics and Molecular Biology |
1 |
17% |
Unknown |
1 |
17% |