You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Cognitive Risk Maps of Distant Countries - The Case of Eastern and Far Eastern Markets
|
---|---|
Chapter number | 1 |
Book title |
Proceedings of the 1998 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17383-2_1 |
Book ISBNs |
978-3-31-917382-5, 978-3-31-917383-2
|
Authors |
Gerhard A. Wührer |