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Chapter title |
Relationship Marketing Development in High-Context, Multicultural Settings: Case Studies from Ghana and the People’s Republic of China (PRC).
|
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Chapter number | 2 |
Book title |
Proceedings of the 1998 Multicultural Marketing Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17383-2_2 |
Book ISBNs |
978-3-31-917382-5, 978-3-31-917383-2
|
Authors |
Samuel (Sammy) K. Bonsu, Pia Polsa |