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X Demographics
Mendeley readers
Attention Score in Context
| Chapter title |
Building Brand Image Through Online Sales Promotion: A Comparative Study Between the Web User’s Experience and Their Promotion-proneness
|
|---|---|
| Chapter number | 7 |
| Book title |
Advances in Advertising Research (Vol. IV)
|
| Published in |
EAA Series, February 2016
|
| DOI | 10.1007/978-3-658-02365-2_7 |
| Book ISBNs |
978-3-65-802364-5, 978-3-65-802365-2
|
| Authors |
Assistant Professor Esmeralda Crespo-Almendros, Associate Professor Salvador Del Barrio-GarcÃa, Esmeralda Crespo-Almendros, Salvador Del Barrio-García |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Grenada | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Librarian | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 June 2013.
All research outputs
#17,732,227
of 25,992,468 outputs
Outputs from EAA Series
#1
of 1 outputs
Outputs of similar age
#250,161
of 408,661 outputs
Outputs of similar age from EAA Series
#1
of 1 outputs
Altmetric has tracked 25,992,468 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 1.0. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 408,661 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 29th percentile – i.e., 29% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them