You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Chapter title |
Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract
|
---|---|
Chapter number | 90 |
Book title |
Celebrating the Past and Future of Marketing and Discovery with Social Impact
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-030-95346-1_90 |
Book ISBNs |
978-3-03-095345-4, 978-3-03-095346-1
|
Authors |
Gao, Lily Xuehui, Melero-Polo, Iguácel, Ruz-Mendoza, Miguel Á., Trifu, Andreea |