You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
Listening to Your Customer’s Heart or Head? Uncovering the Trade-Offs between Customer Experience and Lock-In
|
---|---|
Chapter number | 86 |
Book title |
Celebrating the Past and Future of Marketing and Discovery with Social Impact
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-030-95346-1_86 |
Book ISBNs |
978-3-03-095345-4, 978-3-03-095346-1
|
Authors |
Gao, Xuehui Lily, de Haan, Evert, Polo, Iguácel Melero, Sese, F. Javier |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 33% |
Student > Doctoral Student | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 67% |
Unknown | 1 | 33% |