Attention for Chapter 135:
Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing: An Abstract
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing: An Abstract
|
Chapter number |
135 |
Book title |
Celebrating the Past and Future of Marketing and Discovery with Social Impact
|
Published by |
Springer, Cham, January 2022
|
DOI |
10.1007/978-3-030-95346-1_135 |
Book ISBNs |
978-3-03-095345-4, 978-3-03-095346-1
|
Authors |
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
14 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer > Senior Lecturer |
1 |
7% |
Lecturer |
1 |
7% |
Student > Doctoral Student |
1 |
7% |
Professor |
1 |
7% |
Professor > Associate Professor |
1 |
7% |
Other |
1 |
7% |
Unknown |
8 |
57% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
4 |
29% |
Computer Science |
1 |
7% |
Social Sciences |
1 |
7% |
Engineering |
1 |
7% |
Unknown |
7 |
50% |