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Chapter title |
Special Session: Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research: An Abstract
|
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Chapter number | 199 |
Book title |
Celebrating the Past and Future of Marketing and Discovery with Social Impact
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-030-95346-1_199 |
Book ISBNs |
978-3-03-095345-4, 978-3-03-095346-1
|
Authors |
Ortinau, David J., Babin, Barry J., Ford, John B. |