You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective: An Abstract
|
---|---|
Chapter number | 31 |
Book title |
Celebrating the Past and Future of Marketing and Discovery with Social Impact
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-030-95346-1_31 |
Book ISBNs |
978-3-03-095345-4, 978-3-03-095346-1
|
Authors |
Asseraf, Yoel, Efrat, Kalanit |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 11% |
Lecturer | 1 | 11% |
Student > Doctoral Student | 1 | 11% |
Student > Bachelor | 1 | 11% |
Student > Postgraduate | 1 | 11% |
Other | 0 | 0% |
Unknown | 4 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 22% |
Computer Science | 1 | 11% |
Physics and Astronomy | 1 | 11% |
Social Sciences | 1 | 11% |
Neuroscience | 1 | 11% |
Other | 0 | 0% |
Unknown | 3 | 33% |