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Celebrating the Past and Future of Marketing and Discovery with Social Impact

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Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract
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    Chapter 2 An Apology Is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract
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    Chapter 3 Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract
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    Chapter 4 Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract
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    Chapter 5 Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract
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    Chapter 6 “Point-and-Click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
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    Chapter 7 Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing: An Abstract
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    Chapter 8 Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: An Abstract
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    Chapter 9 Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants: An Abstract
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    Chapter 10 Digital Voice Assistants in Service Encounters: An Abstract
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    Chapter 11 Consumer Switching Behavior in Omnichannel Retailing Context: An Abstract
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    Chapter 12 Transhumanist Technologies for the Transhumanist Consumer: An Abstract
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    Chapter 13 Deserving Pleasure through Pain: An Abstract
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    Chapter 14 From Birthdays to Anniversaries: The Rituals of Celebrating a Brand’s Age Insights and Research Agenda: An Abstract
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    Chapter 15 What Are You Looking At? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking: An Abstract
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    Chapter 16 Facebook as a Source of Information about Presidential Candidates: An Abstract
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    Chapter 17 Self-Augmentation and Consumer Experiences: An Exploratory Study: An Abstract
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    Chapter 18 To Protect and Serve? The Impact of Retailers’ Customer Policing Policies on Frontline Employees: An Abstract
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    Chapter 19 Brand Personality of Presidential Candidates: An Abstract
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    Chapter 20 The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-purchase Intention in Different Cultures: An Abstract
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    Chapter 21 Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests: An Abstract
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    Chapter 22 Consumers’ Environmental Sustainability Perceptions on Their Attitude: The Moderating Effect of Price: An Abstract
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    Chapter 23 Brand Disengagement on Social Media Platforms: An Abstract
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    Chapter 24 Understanding Omnichannel Customer Experience through Brand Trust and Its Impact on Shopping Intention: An Abstract
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    Chapter 25 Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels: An Abstract
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    Chapter 26 Something Good Comes out of Crises: An Empirical Study on Responding Strategies to Business Misdeeds: An Abstract
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    Chapter 27 Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes: An Abstract
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    Chapter 28 Consumer Motivations in Emerging Markets: Risk, Uncertainty, and Emotions: An Abstract
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    Chapter 29 How Technology Influences Customer Experience in Complex Service Settings: An Abstract
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    Chapter 30 Secondary Market and New Release: An Abstract
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    Chapter 31 The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective: An Abstract
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    Chapter 32 Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: An Abstract
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    Chapter 33 As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World: An Abstract
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    Chapter 34 The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value: An Abstract
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    Chapter 35 Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities: An Abstract
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    Chapter 36 Effects of Temperature and Social Density on Consumer Choices with Multiple Options
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    Chapter 37 Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement: An Abstract
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    Chapter 38 The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic: An Abstract
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    Chapter 39 Marketing-Sales Alignment and Business Practices: An Abstract
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    Chapter 40 Optimizing Established Company - Startup Cooperation Taking a Startup Perspective: An Abstract
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    Chapter 41 Touchy Issues in Adaptive Choice-Based Conjoint Analysis: An Abstract
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    Chapter 42 Game and Punishment Criminal Justice Lens on Commission Structure Ethics: An Abstract
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    Chapter 43 When Authenticity Backfires: Genuine CSR Intent Could Cause More Harm than Good: An Abstract
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    Chapter 44 Do Not Buy our Product: Consumers’ Responses towards Green-Demarketing Ad Messages: An Abstract
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    Chapter 45 Why Brands Should Use Female Influencers to Endorse Male Fashion: An Abstract
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    Chapter 46 Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
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    Chapter 47 Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
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    Chapter 48 The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages: An Abstract
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    Chapter 49 Exploring the Role of Human and Digital Interactions in Online Customer Support: An Abstract
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    Chapter 50 Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine: An Abstract
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    Chapter 51 What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract
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    Chapter 52 Psychosocial Elements that Connect the Digital Influencers to their Followers
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    Chapter 53 Enabling Creative Small Business Innovation in a Crisis: An Abstract
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    Chapter 54 Special Session: The University of Google? A Panel Discussion about the Disruptive Changes in Marketing Education and What Programs May Look Like in the Not-So-Distant Future: An Abstract
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    Chapter 55 How CEOs Twitter with Customers: Key Insights and Future Research Directions: An Abstract
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    Chapter 56 When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: An Abstract
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    Chapter 57 Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract
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    Chapter 58 Automated Technologies: Do They Co-Create or Co-Destruct Value for the Customer? An Abstract
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    Chapter 59 Everything Seems Further Away on the Smartphone: The Effect of Mobile Attachment on the Perception of Psychological Distance: An Abstract
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    Chapter 60 What’s in it for Me? Exploring Intrusiveness for Online Ads When Intending to Sell Products versus When Intending to Buy Products: An Abstract
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    Chapter 61 Costly Price Adjustment and Automated Pricing: The Case of Airbnb: An Abstract
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    Chapter 62 Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice: An Abstract
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    Chapter 63 The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: An Abstract
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    Chapter 64 Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda: An Abstract
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    Chapter 65 Disclosure of Brand-Related Information and Firm Value: An Abstract
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    Chapter 66 Consumer Support for Small Business during COVID-19: An Abstract
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    Chapter 67 Applying Phrase-Level Text Analysis to Measure Brand-Related Information Disclosure: An Abstract
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    Chapter 68 Effects of Government-to-Contractor Revolving Door Appointments on Customer Relationship Performance: An Abstract
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    Chapter 69 Consumer Response to Irresponsible Firm Behavior: A Cross-National Study in the United States, Mexico and Thailand: An Abstract
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    Chapter 70 The Implications of Short-Term and Long-Term B2B Touchpoints: An Abstract
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    Chapter 71 Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: An Abstract
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    Chapter 72 Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms: An Abstract
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    Chapter 73 Examination of Online Bicycle Touring Communities
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    Chapter 74 Consumer Responsiveness to Covid-19 Related Cues in Advertising: An Abstract
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    Chapter 75 Should a Luxury Brand’s Chatbot Use Emoticons? An Abstract
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    Chapter 76 To Diet or Not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: A Pretest: An Abstract
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    Chapter 77 Be Good or Do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: An Abstract
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    Chapter 78 A Thematic Exploration of the Development of Investor-Owned Business-Like Entitativity in the Member-Owned Cooperative: An Abstract
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    Chapter 79 The “Diversity” in Politics: A Segmentation Criterion?: An Abstract
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    Chapter 80 Players, Prices, Pixies: Exploring Masculinity across Magazines: An Abstract
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    Chapter 81 Comparing Shopping Behaviors across Environments: An Abstract
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    Chapter 82 Too Real or Just Real Enough? Service Adaptation and Authenticity Perception in Cross-Cultural Service Encounters: An Abstract
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    Chapter 83 Virtual Reality and Wine Tourism: An Abstract
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    Chapter 84 Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy: An Abstract
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    Chapter 85 Effective Consumer Journey- Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: An Abstract
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    Chapter 86 Listening to Your Customer’s Heart or Head? Uncovering the Trade-Offs between Customer Experience and Lock-In
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    Chapter 87 The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing: An Abstract
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    Chapter 88 Challenging Vulnerability Perceptions towards Voice Activated Assistants: An Abstract
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    Chapter 89 Will Robots Judge Me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters: An Abstract
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    Chapter 90 Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract
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    Chapter 91 Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
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    Chapter 92 Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds: An Abstract
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    Chapter 93 The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage: An Abstract
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    Chapter 94 Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: An Abstract
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    Chapter 95 Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During COVID-19 in the US
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    Chapter 96 Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
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    Chapter 97 An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature: An Abstract
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    Chapter 98 Retail Employee Technology: Focused on Job Demand-Resource Model: An Abstract
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    Chapter 99 Investigating the Variables Affecting Brand Performance in the S-O-R Framework
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    Chapter 100 Systematic Literature Review of the Female Stereotypes in Advertising Within the Different Periods of Feminism: An Abstract
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    Chapter 101 Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
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    Chapter 102 Special Session: Data Analytics Methods for Marketing Strategy Researchers: An Abstract
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    Chapter 103 International Expansion Alternatives: A Modeling Approach
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    Chapter 104 Direction-Setting in Stakeholder Management: A Marketing Strategy Approach: An Abstract
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    Chapter 105 Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract
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    Chapter 106 The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy: An Abstract
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    Chapter 107 Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion: An Abstract
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    Chapter 108 Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: An Abstract
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    Chapter 109 The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects: An Abstract
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    Chapter 110 What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry: An Abstract
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    Chapter 111 The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized: An Abstract
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    Chapter 112 AI Companionship or Loneliness: How AI-Based Chatbots Impact Consumer’s (Digital) Well-Being: An Abstract
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    Chapter 113 The Impact of Purchase Types on Consumer’s Polarized Product Opinions: An Abstract
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    Chapter 114 Google, Google on the Wall: Which One Is the Most Successful New Product Demonstration of Them All? An Abstract
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    Chapter 115 Consumer Engagement in Online Product Reviews: A Win-Win for Firms and Micro-Influencers: An Abstract
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    Chapter 116 The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: An Abstract
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    Chapter 117 How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers: An Abstract
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    Chapter 118 Using Website Builders as a Tool for Teaching the Website Development Process: An Abstract
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    Chapter 119 Escapism Motive on a Virtual Platform during the Pandemic: An Abstract
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    Chapter 120 Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education: An Abstract
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    Chapter 121 Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: An Abstract
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    Chapter 122 The Role of VR in Influencing Tourism Consumers’ Attitudes Towards a Tourist Destination: An Abstract
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    Chapter 123 The Effects of Conversational Agents’ Emotion Cues on Their Perceived Responsiveness and Consumers’ Intention to Act: An Abstract
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    Chapter 124 How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy: An Abstract
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    Chapter 125 Gifts Are Sacred Until the Deal Strikes: An Abstract
  127. Altmetric Badge
    Chapter 126 Analysis of Gen Z Marketing Student Preference for Different Instructional Methods: An Abstract
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    Chapter 127 The Four Faces of Electronic Health Record Adopters: A Patients’ Typology Based on Perceived Benefits and Concerns: An Abstract
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    Chapter 128 Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract
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    Chapter 129 An Affective Route to Product Evaluation Under Ordered Presentation of Product Information: An Abstract
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    Chapter 130 Internal Brand Management and the Effects on International Firm Performance: An Abstract
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    Chapter 131 Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: An Abstract
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    Chapter 132 The Impact of Marginalization on Online Marketing
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    Chapter 133 COVID-19 and Social Injustice Messages Impact on Stress: An Abstract
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    Chapter 134 From Print to Protest: Examining How Advertisements May Spur Social Activism: An Abstract
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    Chapter 135 Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing: An Abstract
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    Chapter 136 Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review: An Abstract
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    Chapter 137 If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset: An Abstract
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    Chapter 138 Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract
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    Chapter 139 Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract
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    Chapter 140 Cyborgs and the Interactive Self: An Abstract
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    Chapter 141 Process Analysis for Marketing Research: An Abstract
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    Chapter 142 Organizational Frontline Marketing and a High-Tech World: Dissertation Proposal: An Abstract
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    Chapter 143 Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract
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    Chapter 144 Tackling Online Gaming Addiction among Adolescents: The Role of Parental Resilience and Parenting Styles: An Abstract
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    Chapter 145 Overly Attached? When Brand Flattery Generates Jealousy in Social Media: An Abstract
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    Chapter 146 Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract
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    Chapter 147 A Framework to Understand Local Food Shopping: Towards a New Definition of the Multichannel Shopper Journey: An Abstract
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    Chapter 148 An Empirical Experiment to Measure Perceived Brand Literacy: An Abstract
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    Chapter 149 When Descriptive Social Norm Interventions Malfunction: First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
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    Chapter 150 Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
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    Chapter 151 Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract
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    Chapter 152 Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction Directly and Indirectly Effects: An Abstract
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    Chapter 153 Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing: An Abstract
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    Chapter 154 RTE Versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption: An Abstract
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    Chapter 155 A Self-expansion Theory for Driving Tourist’s Attitudes and Behavioral Intentions: An Abstract
  157. Altmetric Badge
    Chapter 156 What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games?: An Abstract
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    Chapter 157 How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
  159. Altmetric Badge
    Chapter 158 When Calorie Counters Influence Food Choices: An Abstract
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    Chapter 159 Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships: An Abstract
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    Chapter 160 Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy: An Abstract
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    Chapter 161 Social Responsibility of Apparel: A Study of Gen Z: An Abstract
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    Chapter 162 Will Consumers Risk Privacy for Incentives in Mobile Advertising? A Cross-Cultural Examination of the U.S. and South Korea: An Abstract
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    Chapter 163 Do Scents Evoke Emotion?: An Abstract
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    Chapter 164 How Fair Rewards Motivate Customers to Engage On-Line: An Abstract
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    Chapter 165 Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
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    Chapter 166 From Hybridization to Modularity: The Affordance of Variable-Geometry Innovations Design: An Abstract
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    Chapter 167 On the Legal Liabilities of Food Tampering in the U.S.: A Review & Marketing Implications
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    Chapter 168 The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity: An Abstract
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    Chapter 169 Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship: An Abstract
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    Chapter 170 Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
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    Chapter 171 The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions: An Abstract
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    Chapter 172 Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: An Abstract
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    Chapter 173 Combining the VBN Model and the TPB Model to Explore Consumer’s Consumption Intention of Local Organic Foods: An Abstract
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    Chapter 174 Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive: An Abstract
  176. Altmetric Badge
    Chapter 175 The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
  177. Altmetric Badge
    Chapter 176 An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: An Abstract
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    Chapter 177 Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: An Abstract
  179. Altmetric Badge
    Chapter 178 The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy: An Abstract
  180. Altmetric Badge
    Chapter 179 Quality Signals in the Cannabis Market: An Abstract
  181. Altmetric Badge
    Chapter 180 Investigating Brandscapes, Retail Ideology, and Experiential Marketing: An Organisational Perspective: An Abstract
  182. Altmetric Badge
    Chapter 181 Rewarding Female Inclusive New Product Teams
  183. Altmetric Badge
    Chapter 182 Deconstructing Self Goal-Related Antecedents of Brand Love: An Abstract
  184. Altmetric Badge
    Chapter 183 Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
  185. Altmetric Badge
    Chapter 184 Location-Based Advertising: The Role of App Design: An Abstract
  186. Altmetric Badge
    Chapter 185 A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd out Future Volunteering: An Abstract
  187. Altmetric Badge
    Chapter 186 Vinyl Strikes (Not Once But Twice): The Non-Digital Future of Listening to Music?: An Abstract
  188. Altmetric Badge
    Chapter 187 Relationship Impact of Pressure on Suppliers to Improve Quality: An Abstract
  189. Altmetric Badge
    Chapter 188 Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: An Abstract
  190. Altmetric Badge
    Chapter 189 New Product Preannouncement Effects on Brand Innovativeness: Examining the Mediating Role of Perceived Risk and Moderating Role of Brand Credibility: An Abstract
  191. Altmetric Badge
    Chapter 190 Planning for Disaster: Managing a Values-Based Brand Crisis: An Abstract
  192. Altmetric Badge
    Chapter 191 The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspective: An Abstract
  193. Altmetric Badge
    Chapter 192 The Impact of Tourist Misbehavior on Ingroup Tourist Responses: An Abstract
  194. Altmetric Badge
    Chapter 193 Promoting Brand Involvement through User Generated Content: An Abstract
  195. Altmetric Badge
    Chapter 194 The Impact of Taste on Credence Services: An Abstract
  196. Altmetric Badge
    Chapter 195 Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective: An Abstract
  197. Altmetric Badge
    Chapter 196 Cultural Intelligence Matters: Its Effects on Tourist Post-Travel Evaluation and Behavioural Intention: An Abstract
  198. Altmetric Badge
    Chapter 197 Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA): An Abstract
  199. Altmetric Badge
    Chapter 198 Perceived Risk and Private Label Purchasing Behavior: An Abstract
  200. Altmetric Badge
    Chapter 199 Special Session: Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research: An Abstract
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Title
Celebrating the Past and Future of Marketing and Discovery with Social Impact
Published by
Springer International Publishing, April 2022
DOI 10.1007/978-3-030-95346-1
ISBNs
978-3-03-095345-4, 978-3-03-095346-1
Editors

Allen, Juliann, Jochims, Bruna, Wu, Shuang

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