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Mendeley readers
Chapter title |
Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract
|
---|---|
Chapter number | 151 |
Book title |
Celebrating the Past and Future of Marketing and Discovery with Social Impact
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-030-95346-1_151 |
Book ISBNs |
978-3-03-095345-4, 978-3-03-095346-1
|
Authors |
Ben, Zhiying, Liu, Hongfei, Osburg, Victoria-Sophie, Yoganathan, Vignesh |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 2 | 22% |
Student > Postgraduate | 1 | 11% |
Unknown | 6 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 2 | 22% |
Computer Science | 1 | 11% |
Unknown | 6 | 67% |