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Mendeley readers
Chapter title |
Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract
|
---|---|
Chapter number | 138 |
Book title |
Celebrating the Past and Future of Marketing and Discovery with Social Impact
|
Published by |
Springer, Cham, January 2022
|
DOI | 10.1007/978-3-030-95346-1_138 |
Book ISBNs |
978-3-03-095345-4, 978-3-03-095346-1
|
Authors |
Barhorst, Jennifer B., McLean, Graeme, Krey, Nina, Evanschitzky, Heiner, Javornik, Ana |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 5 | 50% |
Researcher | 1 | 10% |
Unknown | 4 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 5 | 50% |
Psychology | 1 | 10% |
Unknown | 4 | 40% |