Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Assessing The Descriptive Accuracy of Three Theories of Long-Term Profitability For a Service Industry
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Chapter number | 63 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_63 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Kelly L. Smith, William L. James, Heidi F. Muckler, John M Planchon |
Editors |
Jon M. Hawes |