Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Image Variables as Discriminating Factors: a Comparative Study of Credit Unions Versus Banks
|
---|---|
Chapter number | 116 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_116 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Joseph J. Belonax Jr., Nils Eric Aaby, Rajshekhar G. Javalgi, Joseph J. BelonaxJr., Joseph J. Belonax |
Editors |
Jon M. Hawes |