Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
A Conceptual Framework for Examining Color Preference, Importance and Categorization in a Multiattribute Context – A Comparative Approach
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Chapter number | 132 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer International Publishing, January 2015
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DOI | 10.1007/978-3-319-17055-8_132 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
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Authors |
Margaret Mary Liebman |
Editors |
Jon M. Hawes |