Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
The Diffusion of Innovations: Let’s Take Another Look
|
---|---|
Chapter number | 16 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_16 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Kathleen Debevec, Sandra L. Schmidt |
Editors |
Jon M. Hawes |