Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Measuring the Effectiveness of Emotional Commercials: Self-Reports Versus Psychophysiological Measures
|
---|---|
Chapter number | 6 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_6 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
James B. Hunt |
Editors |
Jon M. Hawes |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |