Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Trade Shows as an Industrial Promotion Tool: a Review and a Research Agenda
|
---|---|
Chapter number | 80 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_80 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Jerome Witt, C. P. Rao |
Editors |
Jon M. Hawes |
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 11% |
Professor > Associate Professor | 1 | 11% |
Student > Doctoral Student | 1 | 11% |
Student > Master | 1 | 11% |
Unknown | 5 | 56% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 33% |
Unknown | 6 | 67% |