Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Individual Difference Moderators of Country-of-Origin Effect on Product Evaluations
|
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Chapter number | 30 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_30 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Jeen-Su Lim, G. Allen Brunner |
Editors |
Jon M. Hawes |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 50% |
Unknown | 1 | 50% |