Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Internationally-Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand
|
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Chapter number | 45 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_45 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Erdener Kaynak, Ugur Yucelt, A. Tansu Barker |
Editors |
Jon M. Hawes |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 25% |
Lecturer > Senior Lecturer | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 25% |
Business, Management and Accounting | 1 | 25% |
Unknown | 2 | 50% |