↓ Skip to main content
What is this page? Embed badge

Formative Research in Social Marketing

Overview of attention for book
Cover of 'Formative Research in Social Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Expanding the Formative Research Toolkit
  3. Altmetric Badge
    Chapter 2 Action Research
  4. Altmetric Badge
    Chapter 3 Approaching Big Data: Harnessing App Information in Social Marketing
  5. Altmetric Badge
    Chapter 4 The Consumer Diaries Research Method
  6. Altmetric Badge
    Chapter 5 Depth Interviews and Focus Groups
  7. Altmetric Badge
    Chapter 6 Experimental Methods
  8. Altmetric Badge
    Chapter 7 Visual Observation Techniques
  9. Altmetric Badge
    Chapter 8 Mechanical Observation Research in Social Marketing and Beyond
  10. Altmetric Badge
    Chapter 9 Social Marketing Research and Cognitive Neuroscience
  11. Altmetric Badge
    Chapter 10 Projective Techniques
  12. Altmetric Badge
    Chapter 11 Reviewing Research Evidence for Social Marketing: Systematic Literature Reviews
  13. Altmetric Badge
    Chapter 12 Survey for Formative Research
  14. Altmetric Badge
    Chapter 13 Videography and Netnography
  15. Altmetric Badge
    Chapter 14 Case Studies in Formative Research
Attention for Chapter 1: Expanding the Formative Research Toolkit
Altmetric Badge

Citations

dimensions_citation
17 Dimensions

Readers on

mendeley
13 Mendeley
Summary Dimensions citations
So far, Dimensions has found 17 publications that cite this research output.

17

The most recent citing publications are shown below. View all 17 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.