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Mendeley readers
| Chapter title |
Survey for Formative Research
|
|---|---|
| Chapter number | 12 |
| Book title |
Formative Research in Social Marketing
|
| Published by |
Springer Singapore, October 2016
|
| DOI | 10.1007/978-981-10-1829-9_12 |
| Book ISBNs |
978-9-81-101827-5, 978-9-81-101829-9
|
| Authors |
Mike Basil |
| Editors |
Krzysztof Kubacki, Sharyn Rundle-Thiele |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 11% |
| Lecturer | 1 | 11% |
| Professor | 1 | 11% |
| Researcher | 1 | 11% |
| Student > Postgraduate | 1 | 11% |
| Other | 1 | 11% |
| Unknown | 3 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 2 | 22% |
| Arts and Humanities | 1 | 11% |
| Business, Management and Accounting | 1 | 11% |
| Unspecified | 1 | 11% |
| Unknown | 4 | 44% |