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Mendeley readers
| Chapter title |
Expanding the Formative Research Toolkit
|
|---|---|
| Chapter number | 1 |
| Book title |
Formative Research in Social Marketing
|
| Published by |
Springer Singapore, October 2016
|
| DOI | 10.1007/978-981-10-1829-9_1 |
| Book ISBNs |
978-9-81-101827-5, 978-9-81-101829-9
|
| Authors |
Krzysztof Kubacki, Sharyn Rundle-Thiele, Kubacki, Krzysztof, Rundle-Thiele, Sharyn |
| Editors |
Krzysztof Kubacki, Sharyn Rundle-Thiele |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 23% |
| Student > Doctoral Student | 3 | 23% |
| Researcher | 2 | 15% |
| Professor | 2 | 15% |
| Unknown | 3 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 3 | 23% |
| Business, Management and Accounting | 2 | 15% |
| Agricultural and Biological Sciences | 1 | 8% |
| Arts and Humanities | 1 | 8% |
| Earth and Planetary Sciences | 1 | 8% |
| Other | 1 | 8% |
| Unknown | 4 | 31% |