↓ Skip to main content

Formative Research in Social Marketing

Overview of attention for book
Attention for Chapter 9: Social Marketing Research and Cognitive Neuroscience
Altmetric Badge

Mentioned by

twitter
1 X user

Citations

dimensions_citation
17 Dimensions

Readers on

mendeley
17 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Social Marketing Research and Cognitive Neuroscience
Chapter number 9
Book title
Formative Research in Social Marketing
Published by
Springer Singapore, October 2016
DOI 10.1007/978-981-10-1829-9_9
Book ISBNs
978-9-81-101827-5, 978-9-81-101829-9
Authors

Ross Gordon, Joseph Ciorciari

Editors

Krzysztof Kubacki, Sharyn Rundle-Thiele

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 17 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 29%
Researcher 3 18%
Student > Doctoral Student 2 12%
Professor 1 6%
Unspecified 1 6%
Other 2 12%
Unknown 3 18%
Readers by discipline Count As %
Business, Management and Accounting 5 29%
Social Sciences 2 12%
Unspecified 1 6%
Computer Science 1 6%
Pharmacology, Toxicology and Pharmaceutical Science 1 6%
Other 2 12%
Unknown 5 29%