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Mendeley readers
| Chapter title |
Depth Interviews and Focus Groups
|
|---|---|
| Chapter number | 5 |
| Book title |
Formative Research in Social Marketing
|
| Published by |
Springer Singapore, October 2016
|
| DOI | 10.1007/978-981-10-1829-9_5 |
| Book ISBNs |
978-9-81-101827-5, 978-9-81-101829-9
|
| Authors |
Micael-Lee Johnstone |
| Editors |
Krzysztof Kubacki, Sharyn Rundle-Thiele |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 29 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 14% |
| Student > Ph. D. Student | 4 | 14% |
| Student > Master | 3 | 10% |
| Researcher | 3 | 10% |
| Student > Doctoral Student | 2 | 7% |
| Other | 3 | 10% |
| Unknown | 10 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 24% |
| Computer Science | 3 | 10% |
| Earth and Planetary Sciences | 1 | 3% |
| Social Sciences | 1 | 3% |
| Medicine and Dentistry | 1 | 3% |
| Other | 2 | 7% |
| Unknown | 14 | 48% |