You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Videography and Netnography
|
|---|---|
| Chapter number | 13 |
| Book title |
Formative Research in Social Marketing
|
| Published by |
Springer Singapore, October 2016
|
| DOI | 10.1007/978-981-10-1829-9_13 |
| Book ISBNs |
978-9-81-101827-5, 978-9-81-101829-9
|
| Authors |
Russell Belk, Robert Kozinetz |
| Editors |
Krzysztof Kubacki, Sharyn Rundle-Thiele |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 41 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 17% |
| Student > Ph. D. Student | 5 | 12% |
| Student > Doctoral Student | 4 | 10% |
| Student > Bachelor | 2 | 5% |
| Professor | 2 | 5% |
| Other | 7 | 17% |
| Unknown | 14 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 15% |
| Social Sciences | 5 | 12% |
| Arts and Humanities | 3 | 7% |
| Design | 2 | 5% |
| Engineering | 2 | 5% |
| Other | 6 | 15% |
| Unknown | 17 | 41% |