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Mendeley readers
| Chapter title |
Introduction to Communicating Globally: An Integrated Marketing Approach
|
|---|---|
| Chapter number | 1 |
| Book title |
Integrated Marketing Communications
|
| Published by |
Palgrave Macmillan, Cham, January 2022
|
| DOI | 10.1007/978-3-030-76416-6_1 |
| Book ISBNs |
978-3-03-076415-9, 978-3-03-076416-6
|
| Authors |
Kitchen, Philip J., Tourky, Marwa E. |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 4% |
| New Zealand | 1 | 4% |
| Spain | 1 | 4% |
| Unknown | 23 | 88% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 5 | 19% |
| Student > Bachelor | 4 | 15% |
| Student > Ph. D. Student | 3 | 12% |
| Student > Doctoral Student | 1 | 4% |
| Professor | 1 | 4% |
| Other | 5 | 19% |
| Unknown | 7 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 42% |
| Social Sciences | 3 | 12% |
| Arts and Humanities | 1 | 4% |
| Nursing and Health Professions | 1 | 4% |
| Environmental Science | 1 | 4% |
| Other | 2 | 8% |
| Unknown | 7 | 27% |