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Mendeley readers
| Chapter title |
How Marketing Communication Works
|
|---|---|
| Chapter number | 4 |
| Book title |
Integrated Marketing Communications
|
| Published by |
Palgrave Macmillan, Cham, January 2022
|
| DOI | 10.1007/978-3-030-76416-6_4 |
| Book ISBNs |
978-3-03-076415-9, 978-3-03-076416-6
|
| Authors |
Kitchen, Philip J., Tourky, Marwa E. |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | 10% |
| Unknown | 9 | 90% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 20% |
| Lecturer | 1 | 10% |
| Student > Doctoral Student | 1 | 10% |
| Student > Ph. D. Student | 1 | 10% |
| Student > Master | 1 | 10% |
| Other | 1 | 10% |
| Unknown | 3 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 3 | 30% |
| Business, Management and Accounting | 1 | 10% |
| Arts and Humanities | 1 | 10% |
| Economics, Econometrics and Finance | 1 | 10% |
| Design | 1 | 10% |
| Other | 0 | 0% |
| Unknown | 3 | 30% |