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| Chapter title |
Investments and Measurements: The Quest for the Holy Grail
|
|---|---|
| Chapter number | 10 |
| Book title |
Integrated Marketing Communications
|
| Published by |
Palgrave Macmillan, Cham, January 2022
|
| DOI | 10.1007/978-3-030-76416-6_10 |
| Book ISBNs |
978-3-03-076415-9, 978-3-03-076416-6
|
| Authors |
Kitchen, Philip J., Tourky, Marwa E., Porcu, Lucia |