You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Implementing the IGMC Strategy
|
|---|---|
| Chapter number | 7 |
| Book title |
Integrated Marketing Communications
|
| Published by |
Palgrave Macmillan, Cham, January 2022
|
| DOI | 10.1007/978-3-030-76416-6_7 |
| Book ISBNs |
978-3-03-076415-9, 978-3-03-076416-6
|
| Authors |
Kitchen, Philip J., Tourky, Marwa E. |