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X Demographics
Mendeley readers
| Title |
Integrated Marketing Communications
|
|---|---|
| Published by |
Springer International Publishing, January 2022
|
| DOI | 10.1007/978-3-030-76416-6 |
| ISBNs |
978-3-03-076415-9, 978-3-03-076416-6
|
| Authors |
Philip J. Kitchen, Marwa E. Tourky, Kitchen, Philip J., Tourky, Marwa E. |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | 67% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 33% |
| Scientists | 1 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 62 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 62 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 8% |
| Lecturer | 5 | 8% |
| Lecturer > Senior Lecturer | 3 | 5% |
| Unspecified | 3 | 5% |
| Student > Master | 3 | 5% |
| Other | 7 | 11% |
| Unknown | 36 | 58% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 11% |
| Unspecified | 4 | 6% |
| Social Sciences | 4 | 6% |
| Economics, Econometrics and Finance | 3 | 5% |
| Psychology | 2 | 3% |
| Other | 3 | 5% |
| Unknown | 39 | 63% |