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Mendeley readers
| Chapter title |
Integrated Communication or Integrated Marketing Communication
|
|---|---|
| Chapter number | 5 |
| Book title |
Integrated Marketing Communications
|
| Published by |
Palgrave Macmillan, Cham, January 2022
|
| DOI | 10.1007/978-3-030-76416-6_5 |
| Book ISBNs |
978-3-03-076415-9, 978-3-03-076416-6
|
| Authors |
Kitchen, Philip J., Tourky, Marwa E. |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 1 | 25% |
| Student > Master | 1 | 25% |
| Unknown | 2 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 1 | 25% |
| Social Sciences | 1 | 25% |
| Unknown | 2 | 50% |