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X Demographics
Mendeley readers
Title |
Integrated Marketing Communications
|
---|---|
Published by |
Springer International Publishing, January 2022
|
DOI | 10.1007/978-3-030-76416-6 |
ISBNs |
978-3-03-076415-9, 978-3-03-076416-6
|
Authors |
Philip J. Kitchen, Marwa E. Tourky, Kitchen, Philip J., Tourky, Marwa E. |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 2 | 67% |
Unknown | 1 | 33% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Scientists | 2 | 67% |
Members of the public | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 64 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 64 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 7 | 11% |
Lecturer | 5 | 8% |
Lecturer > Senior Lecturer | 3 | 5% |
Student > Doctoral Student | 2 | 3% |
Student > Master | 2 | 3% |
Other | 6 | 9% |
Unknown | 39 | 61% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 13% |
Social Sciences | 4 | 6% |
Economics, Econometrics and Finance | 3 | 5% |
Psychology | 2 | 3% |
Unspecified | 1 | 2% |
Other | 3 | 5% |
Unknown | 43 | 67% |