Advances in Digital Marketing and eCommerce
Springer International Publishing
Chapter title |
Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers
|
---|---|
Chapter number | 25 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_25 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Simone Guercini, Matilde Milanesi, Pedro Mir-Bernal, Andrea Runfola |
Country | Count | As % |
---|---|---|
Unknown | 31 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 4 | 13% |
Professor | 2 | 6% |
Unspecified | 1 | 3% |
Other | 1 | 3% |
Lecturer | 1 | 3% |
Other | 2 | 6% |
Unknown | 20 | 65% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 26% |
Arts and Humanities | 1 | 3% |
Unspecified | 1 | 3% |
Social Sciences | 1 | 3% |
Unknown | 20 | 65% |