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X Demographics
Mendeley readers
Chapter title |
A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing
|
---|---|
Chapter number | 11 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_11 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
María Teresa Ballestar, Jorge Sainz |
X Demographics
The data shown below were collected from the profiles of 10 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Spain | 7 | 70% |
Denmark | 1 | 10% |
United Kingdom | 1 | 10% |
Germany | 1 | 10% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 8 | 80% |
Scientists | 2 | 20% |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 17 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 3 | 18% |
Lecturer > Senior Lecturer | 2 | 12% |
Student > Ph. D. Student | 2 | 12% |
Student > Doctoral Student | 1 | 6% |
Unspecified | 1 | 6% |
Other | 3 | 18% |
Unknown | 5 | 29% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 47% |
Economics, Econometrics and Finance | 2 | 12% |
Social Sciences | 2 | 12% |
Unknown | 5 | 29% |