Advances in Digital Marketing and eCommerce
Springer International Publishing
Chapter title |
The Drivers of Video Popularity on YouTube: An Empirical Investigation
|
---|---|
Chapter number | 10 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_10 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli, João Pedro Santos Rodrigues, Emerson Cabrera Paraiso, Munaro, Ana Cristina, Barcelos, Renato Hübner, Maffezzolli, Eliane Cristine Francisco, Rodrigues, João Pedro Santos, Paraiso, Emerson Cabrera |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Type | Count | As % |
---|---|---|
Science communicators (journalists, bloggers, editors) | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 30% |
Student > Master | 1 | 10% |
Lecturer | 1 | 10% |
Unknown | 5 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 10% |
Business, Management and Accounting | 1 | 10% |
Economics, Econometrics and Finance | 1 | 10% |
Social Sciences | 1 | 10% |
Unknown | 6 | 60% |