Advances in Digital Marketing and eCommerce
Springer International Publishing
Chapter title |
Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
|
---|---|
Chapter number | 12 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_12 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Elvira Ismagilova, Yogesh Dwivedi, Nripendra Rana |
Country | Count | As % |
---|---|---|
Unknown | 38 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 13% |
Student > Ph. D. Student | 4 | 11% |
Lecturer | 3 | 8% |
Student > Master | 2 | 5% |
Professor | 2 | 5% |
Other | 4 | 11% |
Unknown | 18 | 47% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 9 | 24% |
Social Sciences | 3 | 8% |
Computer Science | 3 | 8% |
Nursing and Health Professions | 1 | 3% |
Economics, Econometrics and Finance | 1 | 3% |
Other | 1 | 3% |
Unknown | 20 | 53% |